Finance Feeds: at IFX Expo Asia James Alexander explains why Invast Global Rebranded to 26 Degrees

26 Degrees CCO James Alexander spoke with FinanceFeeds’ Editor-in-Chief Nikolai Isayev about the new name and brand of Invast Global at a time when the industry needs Prime of Prime brokers more than ever.

This year’s iFX EXPO Asia took place at the Centara Grand & Bangkok Convention Centre at CentralWorld, Bangkok, Thailand.


From 20 to 22 June, the arena hosted 3,000 attendees, exhibitors, and sponsors which included successful start-ups, leading international brands, and industry giants.


Among the leading FX brands present at iFX EXPO Asia 2023 was 26 Degrees, the renowned Prime of Prime broker previously known as Invast Global. With a renewed focus on serving broker-dealers and hedge fund clients, the Sydney-headquartered PoP broker is repositioning itself amid a shift in the Prime Brokerage landscape.

26 Degrees is partnered with some of the most respected Tier 1 Prime Brokers (Barclays, J.P. Morgan, NatWest, Morgan Stanley, and Deutsche Bank) in order to meet the multi-asset needs of global brokerages that are being underserved by PBs as regulatory reforms – namely Basel III and Basel IV – begin to take effect.


To read the full article and watch the full interview click here:


"As we reflected on our 10-year journey, we started to think about the future more and more, on where to take the company, where the strategic focus would lie. And it was clear to us that the areas we’ve had the greatest success and enjoyed the most rewarding client relationships are the broker segment and the emerging hedge fund market"
James Alexander
Chief Commercial Officer
Ready to talk?

Let's discuss what we can do