Current challenges in financial services marketing

Melissa Downes 

You only have to walk outside to see the challenges that we’re all facing in financial services marketing. It’s a very crowded environment. There’s a lot of competition. If you look around the stands, there’s a lot of same-same, so it’s really hard to cut through and it’s really important to get that cut through with your brand and make sure that you are producing a quality product and making sure that you are standing out and instantly recognisable for your clients as well.

So I think that’s a really important piece for us. That service, where we’re solely B2B, that service retail brokers and help them communicate our product to their end clients. So it’s that intermediated approach which is much more challenging and increasingly so as you say, in a very fragmented environment, we’re seeing a lot more fragmentation of channels, a lot more fragmentation of providers as well. So really standing out and making sure that you stand for what your clients need and being very client centric is really important.