26 Degrees commentary: Twitter wants to raise $1bn in its stock market debut
Peter Esho, from 26 Degrees, comments on Twitter’s ease of use amongst discussions of the platform’s stock market debut.
First published on the BBC on the 4th October, 2013.
Social networking company Twitter has said it plans to raise $1bn (£619m) in its stock market debut in documents filed with US regulators.
In the filing, revealed on Thursday, the seven-year-old company said that it now has 218 million monthly users and that 500 million tweets are sent a day.
It made a loss of $69m in the first six months of 2013, on revenues of $254m.
It will be the largest Silicon Valley stock offering since Facebook’s listing in 2012.
Analysts said that the offering was likely to get a good response.
“Social media is red hot,” said Internet analyst Lou Kerner. “Twitter is front and centre benefiting from market enthusiasm for all things social, and remarkably strong metrics.”
The filing also revealed Twitter’s finances for the first time.
While the company has never made a profit, its revenue has grown from just $28m in 2010 to $317m by the end of 2012.
Around 85% of Twitter’s revenue last year came from ad sales; the rest was from licensing its data.
The company takes in a significant portion of its ad revenue from mobile devices, an important metric often tracked by analysts.
As of 2013, over 65% of the company’s advertising revenue was generated from mobile devices. More than 75% of Twitter users accessed the site from their mobile phone during that same time period.
Some analysts said that the decision by the firm to raise capital indicated that it was keen on improving the way people enjoy content on its platform and how advertisers connect with its users.
“Users should be happy about this,” said Zachary Reiss-Davis, an analyst with Forrester.
“It looks like Twitter is looking at how to enrich the experience and it understands that to build a successful service, they have to create something people like and want to come back to and spend time on.”
Peter Esho from Sydney-based 26 Degrees, added that Twitter’s ease to use had seen it increase its user base, making it an attractive option for advertisers.
“I think what Twitter has working in its favour is that it’s very easy to use: it doesn’t eat up too much bandwidth for the average user in places where broadband penetration is low,” he said.
The filing also revealed that two of the company’s co-founders, Evan Williams and Jack Dorsey, own significant stakes in Twitter, and could stand to take in significant sums from the company’s stock market listing.
Mr Williams owns 12% of shares in the company, while Mr Dorsey owns 4.9%.
Benchmark Capital’s Peter Fenton, an early investor in the company, is the second-biggest shareholder, with 6.7% of shares.
Twitter indicated three weeks earlier that it had filed for a public stock market offering.
However, under a new law passed by Congress in 2012, it did not have to reveal its financial documents because it had revenue of less than $1bn.
But by releasing the documents publicly, it gave an indication that it hopes to complete its stock sale soon.
The company plans to list under the stock symbol TWTR, but it did not reveal which stock exchange, the Nasdaq or New York Stock Exchange, it had chosen.
However, Mr Esho said that the listing was likely to be on the Nasdaq.
“(If) I was to speculate, I think it would have to be Nasdaq,” he said. “That really is the exchange that has seen so many tech names come to the market.”
Goldman Sachs is the lead bank taking the company public, a coveted position that is often fought for amongst the nation’s biggest banks.
The other banks helping with the offering are Morgan Stanley, JP Morgan, BofA Merrill Lynch, Deutsche Bank Securities and CODE Advisors.
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